Associate Director
Experience Design

STRITA

Street lingerie that makes women feel sexy, powerful, and fearless.

The lingerie that ignites confidence, and power, redefining Sexy and empowering women.

Strita is brand born and based in Downtown LA focused on crafting street lingerie that makes women feel sexy, powerful and fearless, while using high quality luxury materials. A collection that transcends boundaries, redefining streetwear lingerie to empower women, making them feel irresistibly sexy, exquisitely powerful, and fearlessly confident.
It’s so classic, you’ll never want to get out of it!

Design Direction
UI Design
UX Design
Design System

Prototyping

Branding & Identity
Brand System

Dive into a realm where lingerie isn’t just an accessory but a statement of strength and allure, curated for the modern woman who seeks to express her bold, unapologetic spirit. Welcome to a revolution in intimate apparel, where sensuality meets the streets with style and substance. Be bold, be brave and embrace your femininity

brand and web presence design transformation

Diving headfirst into a groundbreaking expedition, our team fearlessly challenges the norms. With a daring fusion of expertise, we infuse the rebellious spirit of innovation into every stitch and silhouette. This audacious approach goes beyond meeting expectations; it boldly seeks to redefine the very essence of street lingerie, empowering women to embrace their strength, confidence, and individuality.

Branding design
and identity

In the bold and revolutionary journey of crafting a brand design and identity for the rebels at STRITA, our creative process was fueled by the mission to inspire confidence, power, and fearless glamour, our design strategy seamlessly blended audacity with elegance. Each element was meticulously curated to resonate with the spirit of modern women who seek to embrace their individuality with style. The brand identity became a visual anthem, capturing the dynamic fusion of sensuality and street-style flair. The design aims not merely to redefine the concept of sexy but to empower every woman, offering a unique blend of sophistication and rebellion in every piece.

Website design

Enabling a user-centric focus, we placed an importance on user experience (UX) design. Delving into the intricacies of user behaviors and preferences, we meticulously shaped intuitive and captivating interfaces, ultimately elevating the overall experience for our audience. A substantial enhancement was bestowed upon the brand’s online presence through our meticulous approach to website and mobile design. Embracing a responsive design methodology, we tailored the user experience to a myriad of devices, ensuring a seamless and visually enchanting interaction for all.

Location

North Bethesda, MD 20852
United States

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I WOULD LOVE TO HEAR FROM YOU. LET’S WORK — TOGETHER

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